Charolais are renowned for their ability to grow fast, and produce consistent, high value carcases.  These attributes make Charolais cattle sought after across all facets of the beef industry, with producers, feedlotters and processors alike.

Charolais genetics can significantly increase total calf weight kilograms, and in so doing, increase profitability.  Charolais are renowned as a placid breed, docile and easy to manage, so important in the production of growing high quality beef.

The introduction of the Charolais breed to the Australian beef industry is a cross breeding success story. The most significant reason to crossbreed is to take advantage of the natural phenomenon known as Heterosis, or Hybrid Vigour. Commercial producers understand this key advantage, and the money it places in their pockets.

By incorporating Charolais genetics into your breeding program you can significantly benefit from the traits and characteristics this high performance breed can add to your herd and your bottom line.

Charolais are the Breed of Need. There is only one reason why breeders use Charolais – to make more money. The business of beef production is as real as any other in that economic rationale takes precedence over tradition.

While the Charolais breed is renown for their remarkable growth rate that allows for earlier turnoff of cattle into specific markets, the modern Australian Charolais has adapted to suit the many varied climatic conditions that the harsh Australian environment dishes out.